Dallas Cowboys co-owner and chief brand officer Charlotte Jones is standing behind the NFL’s decision to feature Bad Bunny as the headliner for the Super Bowl Halftime Show, calling the choice “awesome” and a reflection of America’s diversity.
In a new episode of The Katie Miller Podcast released on November 11, Jones — the daughter of Cowboys owner Jerry Jones — spoke about the backlash following the announcement of Bad Bunny, the Puerto Rican global superstar, as the 2026 Super Bowl performer.
“I think it’s awesome,” said Jones. “Our Latina fanbase is amazing, and when you think about the Super Bowl, you want the No. 1 performer in the world to be there. Our whole society is based on immigrants who have come here and founded our country, and I think we should celebrate that.”
Bad Bunny, one of the world’s most streamed artists, has earned multiple Grammy Awards and continues to dominate global charts. His upcoming Super Bowl appearance marks another milestone for Latino representation in American pop culture.
Jones on Politics in Football
During her interview, Charlotte Jones also addressed politics in sports, following backlash after Fox Sports invited President Donald Trump to appear during Sunday Night Football on November 9.
“I don’t think our game is about politics,” Jones said. “People don’t tune in to see political debates. We do everything we can to avoid politics in the game.”
She added that the NFL’s mission should be about bringing people together, not dividing fans.
“People will be celebrating music and the game. Nobody will be thinking about left or right — it’s about unity,” she explained.
NFL Commissioner Roger Goodell Responds
NFL Commissioner Roger Goodell also defended the league’s decision to feature Bad Bunny, stating that every halftime performer attracts some criticism.
“I’m not sure we’ve ever selected an artist without some blowback,” Goodell said, according to ESPN and NFL.com. “We’re confident it’s going to be a great show — an exciting and united moment.”
Goodell praised Bad Bunny as “one of the most popular entertainers in the world”, adding that the league’s goal is to deliver a memorable and inclusive entertainment experience for all fans.
“It’s an important stage for us and for the entertainment value of the Super Bowl,” Goodell noted.
As anticipation builds for the Super Bowl Halftime Show, Charlotte Jones’ comments reflect the NFL’s broader commitment to diversity, unity, and celebrating global talent — values that continue to shape the future of the sport and its culture.
